Out with the outdated, in with the brand new – that is the theme of the most recent Volkswagen business. If the theme seems acquainted, that is as a result of it continues a earlier VW advert from 2010 however with a twist to suit the present narrative of switching to electrical automobiles.
The outdated business (embedded under) confirmed an outdated girl promoting her beloved Volkswagen Golf to a youngster. Because the dad (presumably) inspected the used car, the video inserted flashbacks of the proprietor having precarious enjoyable with the automobile. The advert wished to boast the reliability of Golfs, regardless of a little bit of abuse from its homeowners.
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The brand new business, which is embedded atop this web page, picks up from when the daddy and son drove off from the driveway. The actors are totally different, however you’d immediately get the connection between the outdated and new advertisements.
Understandably, the girl has been lacking her outdated Golf. She felt unhealthy about promoting the automobile and even had it tattooed on the arm to commemorate her purple hatchback. Then she chanced upon a VW ID.Four GTX in a showroom and determined to take it out for a spin… actually. VW’s “Convey again the power” tagline matches simply fairly properly with this theme.
Clearly, VW desires to advertise you could have enjoyable with its electrical vehicles, particularly the ID.Four GTX and ID.5 GTX, as with these powered by inner combustion engines. Because the high-performance model of the German EVs, we’re not shocked by this transfer.
The VW ID.Four GTX has a two-motor setup, one on every axle, that produces a complete of 295 horsepower (220 kilowatts) and 346 pound-feet (470 Newton-meters) of torque. It might dash to 62 miles per hour (100 kilometers per hour) from an entire standstill in 6.2 seconds, with a high pace electronically capped at 112 mph (180 km/h).