Volvo, Lotus, Geely, Proton X70 designer Peter Horbury dies aged 73; 50 years of automotive design

Volvo, Lotus, Geely, Proton X70 designer Peter Horbury dies aged 73; 50 years of automotive design

Famend British designer Peter Horbury has died aged 73, whereas on a enterprise go to to the Geely group headquarters in China. Greatest identified for his work at Volvo, Horbury started his design profession at Chrysler UK following his commencement from the Royal Faculty of Artwork in 1974.

Horbury had his stint at Volvo as chief of design starting in 1991 and which ran for 11 years, and on this time he would lead the Swedish automotive model in its departure from the boxy designs of previous, into its new design period with the ReVolvolution theme.

Horbury’s arrival at Volvo introduced design change that was seen within the transition from the Volvo 850 to the first-generation Volvo S60, and was additionally credited for crossover fashions such because the first-generation V70 XC in addition to the XC90, together with different types such because the C70 and the C30 hatchback.

Following Geely possession of Volvo, Horbury’s scope would additional develop along with his appointment as vice chairman of worldwide design at Geely Auto Group, and with that Horbury led Geely design studios all over the world together with these in Shanghai, China; Gothenburg, Sweden; Barcelona, Spain; California, United States; Coventry, England and in Kuala Lumpur, Malaysia.

Many Geely fashions would get the Horbury design contact, together with the Chinese language model’s C-segment SUV mannequin the Boyue, which might go on to function the idea for the Proton X70.

In 2021, Horbury was succeeded by Stefan Sielaff in his position as VP of worldwide design at Geely Auto Group, and Horbury then went on to develop into senior vice chairman of design at Group Lotus, which can be below the Geely banner.