Mercedes first introduced plans for a Mythos model of ultra-luxury fashions in Might 2022, however there hasn’t been any information since then. Within the doc about its monetary outcomes for 2023, the three-pointed star repurposed the identical teaser picture to announce the primary mannequin shall be launched in 2025.
Main the way in which shall be a speedster tackle the SL judging by the nacelles behind the seats. The most recent era of the roadster is offered strictly as an AMG, however a fancy Maybach model can also be within the works. Which means the longer term Mythos-branded mannequin shall be even fancier. We reckon the Maybach-branded SL would be the first to go on sale. Some will bear in mind Mercedes chief designer Gordon Wagener teased a purple Idea Mercedes-Maybach SL in mid-2022 with quite a few double M logos etched onto a contrasting black hood bisected by a central vertical fin.
Pricing is not going to be for the faint-hearted. The bottom AMG SL 43 already prices six figures in america the place it begins at $109,900. It rises to $141,300 for the 55 mannequin and tops out at $183,000 for the 63. Earlier than choices, after all. Logic tells us the Maybach SL shall be primarily based on the 63 and goes to price effectively over $200,000. As for the Mythos variant, we can’t be shocked if it will hit $300,000.
The German luxurious marque has described Mythos as a devoted sub-brand for “extremely unique collectible automobiles.” To be manufactured in low numbers, these autos shall be offered to “essentially the most devoted fanatics and collectors of Mercedes-Benz.” It will appear these automobiles shall be pitted in opposition to the likes of Bentley, Aston Martin, and even perhaps Ferrari or McLaren.
You are most likely questioning whether or not Mythos is smart when Maybach is already a factor. Because the saying goes, the wealthy get richer, due to this fact creating new alternatives for Mercedes to spice up its income by engaging rich prospects with a better echelon of luxurious. In 2023, the Maybach division noticed its gross sales enhance by 19 p.c year-over-year, encouraging Mercedes to push for much more costly and worthwhile automobiles.
Archrival BMW has Rolls-Royce to fill that position and shall be transferring the newly acquired Alpina model upmarket to fill the hole between the costliest BMWs and the “least expensive” Rolls-Royces. The Volkswagen Group covers all of the bases with a wealthy portfolio of fashions from Audi, Lamborghini, Bentley, Porsche, and Bugatti.