Again in Could, we reported that RB Leipzig, the soccer membership from the Purple Bull empire, was rumored to embark on a brand new chapter with a brand new mobility associate: BMW. At present, that partnership formally begins. BMW, which has a plant in Leipzig, will now equip the skilled group and membership with electrical vehicles from their MINI and BMW collections. The gamers will quickly be driving the totally electrical MINI Countryman, produced in Leipzig. Along with partnerships with AC Milan, Actual Madrid, and the basketball division of FC Bayern Munich, RB Leipzig will even depend on BMW as its official car associate sooner or later.
As a brand new Official Associate, the BMW Group will quickly have a presence at residence video games. The automotive enterprise shall be prominently featured on the Purple Bull Area’s LED banners and the enormous display, amongst different places. The BMW Group can also be planning a number of matchday actions to supply an unforgettable expertise for Purple Bulls’ followers, such because the “MINI bench,” the place followers can watch residence matches from the coach’s perspective.
As a part of this new cooperation, the BMW Group and RB Leipzig are additionally planning numerous joint social engagements within the area. As an example, the corporate is partnering with the RBL Funding Initiative, which incorporates an in depth mission to advertise grassroots youth sports activities. Moreover, joint actions with the RB Leipzig Ladies’s Group are additionally a part of the partnership.
BMW’s Leipzig plant is vital to this partnership. Lately, the plant began producing the totally electrical MINI Countryman, marking a major step in increasing electromobility. The plant has undergone substantial upgrades to extend its capability to 350,000 items yearly. This contains investments of over 1.6 billion euros since 2018 to help automobile and electrical part manufacturing.
Furthermore, the plant’s versatile manufacturing system permits it to adapt shortly to demand, facilitating the mixing of the MINI Countryman Electrical into its manufacturing traces. This technique additionally helps the manufacturing of high-voltage batteries and different e-components, making Leipzig a pivotal hub for BMW’s electrical automobile technique.