Lego has launched a teaser marketing campaign on Twitter, which concerned a traditional Land Rover Defender and an upcoming particular Lego “retailer.”
Within the social media submit embedded beneath and accessible by the supply hyperlink on the backside, Lego posted a video of an aerial shot of the Scottish Highlands, speaking about adventures and teasing “The toughest to succeed in Lego retailer on the planet.” The video stars a yellow traditional Defender 110 marked as a Lego retailer on high of a mountain. The montage concluded with Lego branding, Land Rover “Basic” brand, and the phrase “Adults Welcome.”
In the meantime, the social media submit itself got here with a caption that claims, “I assume you would say … this retailer kinda went slightly off-road. Any wild guesses what one may discover on this retailer?”
There are a number of issues to make out from the teaser. First, the extra apparent and most literal, is that Lego is establishing a retailer within the Scottish Highlands. The precise location of that retailer has but to be revealed, although we doubt this was what the toy firm meant.
Nevertheless, the ultimate a part of the teaser was telling us that Lego is likely to be cooking one thing up a few brick-built traditional Defender.
Of be aware, Lego launched a Technic construct of the brand new Defender a couple of years in the past. This supposed traditional Defender could be completely different from that Technic set and may very well be a part of the Lego Icons – a sub-theme of Lego Creator geared toward adults.
Our hypothesis is additional supported by leaked data that circulated final 12 months, which rumored {that a} traditional Lego Defender was to be launched by the model. Whereas there was no details about the colour or particular features of the set, it was mentioned to reach with 2,336 items, suggesting that it is going to be extremely detailed and should actually have a truthful quantity of inside house. The set will allegedly retail for $239.99 and is ready to be launched on April 1, 2023.
Nevertheless, we have to remind you that these are simply speculations and unconfirmed rumors at this level, so greatest to take this stuff with a contact of salt. We’ll be taught extra within the weeks or months to come back.