This week, on the event of the New York Auto Present, Genesis made its efficiency ambitions clear. The model debuted its “Magma” challenge, a coming collection of sporty fashions to sit down on the high their respective mannequin traces. Surprisingly, Genesis has additionally introduced on six-time Le Mans winner Jacky Ickx as an official marketing consultant and model ambassador.
In a presentation at a pre-Auto Present occasion Monday, Icxk talked about desirous to be a part of a “successful staff,” and Genesis Chief Artistic Officer Luc Donckerwolke advised these gathered to not simply fasten their seatbelts, however racing harnesses too. It is onerous to not learn this not simply as Genesis desirous to get into efficiency vehicles, however racing too. Mix that with the model’s elevated presence within the Gran Turismo collection, and you may see the place that is presumably going.
Sadly, there’s nothing on the horizon now. “Racing is attention-grabbing,” Donckerwolke advised Motor1 on the Auto Present flooring Wednesday. “We’ve got to search out the proper second as nicely as a result of in the present day, racing with the instability of the rules, you’ll be able to’t guess on that, as a result of with electrification all of the motorsport rules are altering. So we now have to attend a bit of bit.”
So it is undoubtedly on the radar, if not one thing we will count on in two or three years. As for Icxk, Donckerwolke stated he is “bringing one other dimension to the group. It is a assist for the Magma program.”
Earlier within the week, Icxk advised Motor1 he determined to start out working with Genesis after an eye-opening journey to Korea on Doncerwolke’s invite. “I had the choice to selected both to remain up to now, or come sooner or later and stay with some people who find themselves at this time and sooner or later,” he stated. “So it is only a incredible possibility.”
However for now, he isn’t like a Niki Lauda for Mercedes or Helmut Marko for Purple Bull kind. No less than, not but.